ABOUT US
A marketing consultancy built for modern business
Line & Circle helps NZ businesses improve their marketing by connecting strategy, technology, and AI in ways that are safe, practical, and built for how your team actually works.
We're not here to chase trends or push tools. Our focus is on clear thinking, well-designed systems, and support that delivers real outcomes.
We help NZ businesses build smarter marketing systems by blending:
Strategic marketing thinking
Connected martech and automation
Practical, team-fit AI enablement
Hands-on training and internal upskilling
Our approach is grounded, tool-neutral, and designed for how modern teams operate.
Line & Circle was born out of both frustration and opportunity.
After years leading marketing strategy and building tools like Thinklift, we kept seeing the same issue:
Smart, motivated teams were curious about AI but didn’t know where to start. The market was full of shiny tools but light on strategy, clarity, or proper integration.
We started Line & Circle to solve that gap, helping founders, marketers, and lean teams modernise how marketing works without losing control.
WHAT WE DO
WHY WE
EXIST
THE LINE & CIRCLE DIFFERENCE
We don’t just advise - we build.
We don’t just follow trends - we design systems that last.
We stay close to the work and even closer to what matters for your business.
OUR TEAM
We’re a small team that loves solving hard problems with smart systems. We stay close to the work, and even closer to what matters for your business.
HAYDEN RICKETTS
Founder / Strategist
JENNA COCHRANE
Operations Manager
MARK STANLEY
Automation Specialist
SIMON EDWARDS
Applications Specialist
WHAT GUIDES US
STRATEGY FIRST
We begin with your business goals and context, not the trend of the week.
We recommend what works, not what’s popular or promoted.
We protect your team’s time, your customers’ trust, and your operational clarity.
TOOL-NEUTRAL
PEOPLE-FOCUSED
Most of our clients start with a simple, no-pressure intro call.
It’s a useful way to explore what’s possible and what’s not worth chasing.
LETS MAP IT OUT TOGETHER
OUR TECHNOLOGY PARTNERS
Simplify. Streamline. Automate.
CONTACT US
Auckland
Auckland City
New Zealand
hello@lineandcircle.co.nz
WHAT WE DO
Line & Circle helps NZ businesses adopt AI the right way with strategy, safety, and systems that scale.
We specialise in AI strategy, marketing automation, and custom GPT tools that make your team faster and your workflows smarter. Every solution is grounded in your real business needs, designed to reduce manual effort, unlock capability, and create space for growth.
SERVICES
AI Strategy & Consultation
Marketing Automation
Custom GPT & AI Solutions
Workflow & Process Optimisation
No-Code & Low-Code Automation
CRM & System Integrations
Data & Performance Tracking
Team Enablement & Upskilling
© Line and Circle. 2025